About

Modern
Minimal.
Milestones
Our Journey

Timeline

May 20 2015

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Dec 01 2016

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Apr 20 2017

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Nov 15 2018

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OUR VISION

To Elevate Indonesian Beauty Brands Globally.

We aim to bring Indonesian beauty brands toward global standards with strong, innovative, and sustainable foundations.

Our Vision Visual

Our Vision

To bring Indonesian beauty brands toward global standards with strong, innovative, and sustainable foundations.

OUR MISSION

Turning Beauty Ideas into Real Opportunities.

01
Business Expertise

Business Expertise

↗

Become an expert in beauty business strategy and execution.

02
Accessible Growth

Accessible Growth

↗

Make beauty entrepreneurship more accessible and structured.

03
End-to-End Support

End-to-End Support

↗

Support brands from idea to go-to-market.

OUR CORE VALUES

ValuesWe Stand By.

These values guide how we work, make decisions, and build long-term partnerships with our clients.

Integrity

We value clarity, responsibility, and transparent collaboration.

Innovation

We keep exploring better ways to shape beauty products and business systems.

Impact

We aim to make the work meaningful for the brands and people involved.

Our People

We value the people, expertise, and collaboration behind every project.

Botanical Texture

We Don't Just Make Products.
We Build Systems.

We work beyond the product to help beauty brands build a stronger foundation, clearer direction, and a more connected system for growth — from idea to go-to-market.

01

Beyond the Product

We work in beauty, but our role goes beyond selling skincare or perfume. We help clients build beauty businesses with a clearer system and positioning.

Beyond the Product
02

A Broader Perspective

We work beyond formulation — considering legal structure, MoU, supply chain, go-to-market, and growth roadmap.

A Broader Perspective
03

Products with Meaning

Every product should have a soul. A strong brand is not only about performance, but also story, emotion, and signature.

Products with Meaning
FEATURED TALENTS

Creative Profiles

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01. ELENA ROSTOVA
ELENA ROSTOVA
ART DIRECTOR MILAN
02. MARCUS VANCE
MARCUS VANCE
CREATIVE DEV BERLIN
03. SOPHIA LARSEN
SOPHIA LARSEN
FASHION STYLIST PARIS
04. AOIN KUMALA
AOIN KUMALA
GRAPHIC DESIGNER NEW YORK
05. LIAM O'CONNOR
LIAM O'CONNOR
PHOTOGRAPHER LONDON
06. CHLOE BENNETT
CHLOE BENNETT
MOTION DESIGNER TOKYO
07. DAVID MILLER
DAVID MILLER
BRAND STRATEGIST SYDNEY
07
HOW WE PARTNER

We Don't Take Everyone.
We Build with Intention.

We believe the best results come from the right partnerships. That's why we work selectively, stay focused, and take a strategic approach in every collaboration.

Selective

Selective

We look for brands with a clear direction and aligned values.

Focused

Focused

Each brand deserves attention, not a place in a production queue.

Focused

Focused

Each brand deserves attention, not a place in a production queue.

Partner Product Visual

THE
RIGHT
PARTNER
FOR A
BRIGHTER
BEAUTY
TOMORROW.

WHAT THIS MEANS FOR YOU

A strategic team that considers the details, works with focus, and coordinates resources around the agreed project.